……登顶的地点并不重要，重要的是你是如何登顶的。做生意也是如此：不能只想着赚钱；只要一心一意地把事情做好，利润自然会有的。（ …Reaching the summit had nothing to do with where you arrived and everything to do with how you got there. Likewise with the business: The point was not to focus on making money; focus on doing things right, and the profits would come. ） ——伊冯·乔伊纳德（Yvon Chouinard，美国“绿色”企业家）
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